WEST JEFFERSON, N.C. -- SkyLine Membership Corporation received national recognition for its marketing efforts during the National Telecommunications Cooperative Association (NTCA) PR and Marketing conference in San Antonio, Texas, May 1 and 2. 

NTCA, a national trade association based in Washington, D.C., which represents the interests of rural, independent telephone companies and cooperatives, honors the year's best work in rural independent telco marketing & public relations through its annual TeleChoice Awards program. The TeleChoice Awards recognize excellence in NTCA member company annual reports, customer newsletters, print publications and marketing campaigns.

The competition is open to all NTCA telco members, and SkyLine is one of more than 570 member companies of NTCA. Each main category (single target print publications, annual reports, customer newsletters and complete marketing campaigns) consists of three divisions, based on access lines served by the entrant.

At the NTCA PR and Marketing Conference SkyLine received a First Place award in the category for In-House production among companies with access lines of 10,000 or more in the complete Marketing Campaign category for its new bundled services, including local calling services, long distance and broadband Internet.
 
The entry was judged based on the goals, creative strategy, media tactics and communication mediums. This included the marketing research, reports by the company’s Services and Solutions Team, which evaluates new and emerging technologies and services, all print ads, brochures, newsletters, press releases and Web site promotion of bundles, the customer service promotion and the campaign’s sales results.   

SkyLine is a member-owned cooperative, providing a variety of telecommunications services to its members in Alleghany, Ashe, Avery and Watauga counties in North Carolina, and Johnson County in east Tennessee. Along with its current focus of building a fiber-to-the-premise (FTTP) network, SkyLine is committed to enhancing the quality of life across the region through various charitable, educational and economic development programs. Its wholly-owned subsidiary, SkyBest Communications, offers de-regulated products and services, including local calling services, business systems and networking solutions, broadband Internet services and long distance.