About the Program:
The Directory Collection Drive promotes the benefits of recycling
while providing monetary support to various worthy projects
at participating public schools. For each old SkyLine telephone
directory collected, schools receive 25 cents. During the
life of the program, for library acquisitions,
school beautification projects, field trips and even a college
scholarship.
Books collected
from the drive are baled and sent to recycling centers, where
some are ground and used
toward the production of hydroseeding mulches, while
others are bound and shipped to paper mills to be recycled
into
paper products.
How it Started:
In 1993, landfill space was becoming a major concern, so SkyLine
created the Directory Drive Program to limit the amount of
paper waste that goes to area landfills, while encouraging
the benefits of recycling to their members and communities. As
an incentive to get the schools to participate and to teach
children about recycling, SkyLine contributed 25 cents for
each out-of-date directory brought in by students. Additionally,
SkyLine received old phone books at each of the Customer
Service Centers, with credit for those directories given
evenly to the schools.
From the introductory year of raising $2,958 and collecting
11,830 old directories, this worthwhile program has enriched school
programs and benefitted overcrowded landfills.
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